Criminals have embraced Nudge theory. They understand that if they use specific psychological triggers (time pressure, shame, temptation and curiosity, etc.), we are more likely to process the information quickly and not give ourselves time to question before we click. They make us panic, and when we panic, we have less capacity to consider that everything may not be as it seems, meaning our reaction could have unintended consequences.
Protection from the future threat
The criminals move ahead by looking at our behaviour and evolution; by understanding their methods, we can do the same. If you want to learn more about how you can protect your clients from the ever-evolving risk landscape of phishing, check out the insights on our cyber page.