England Cricket Team

BBC Sports Personality of the Year 2011

The England cricket team featured heavily in the recent BBC Sports Personality of the Year 2011.

Andy Flower won Coach of The Year after masterminding England's rise to the top of Test cricket, which included winning the Ashes in Australia for the first time in 24 years. Andy was also named UK Coach of the Year and High Performance Coach at the 2011 UK Coaching Awards.

The England Test cricket team won the Team of the year award, beating Manchester United and Wales' rugby union teams to top spot. The team have not lost a Test Series since May 2009, and their rise to the top of the ICC five-day rankings was confirmed following a 4-0 whitewash of India last summer.

Whilst cyclist Mark Cavendish secured the big prize at the awards on 22 December 2011, both England Test Captain, Andrew Strauss and batsman Alastair Cook were on the short-list.

World No. 1

Congratulations go to the England cricket test team who are now the World No. 1 cricket test team following their 4-0 crushing of the Indian team.

Since we became team sponsor in January 2010, the Men’s team have become ICC World T20 Champions, won the Ashes in Australia for the first time in 24 years in January this year and risen to No 1 Test team. In the same period the Women’s team have retained their status as the No 1 World One Day International team.

With the Brit Insurance name on their shirts we can all be proud of our association with their achievements, which has of course driven a dramatic increase in the awareness of our brand.

Sponsorship of the national teams helps build, consolidate and reinforce awareness and perceptions of the Brit Insurance brand among target audiences that we know closely follow the game. This high profile, wide-reaching sponsorship enhances our credentials and stature as a leading international general insurance and reinsurance group.